Hi, I'm Mike,
and I Get It

You're already too busy, and marketing feels like one more thing you don't have time to figure out.

I'm the guy who puts together great teams and makes sure everything runs smoothly so you don't have to become a marketing expert to grow your business.

Why We Do Things Differently

Here's what I’ve learned: when something's important, you don't wing it. But you also don't overcomplicate it.

We focus on what actually works – not what sounds impressive in endless marketing meetings. I've seen too many good businesses waste money on marketing that doesn't bring in customers.

We're honest about fit – because I'd rather tell you upfront if we can't help than waste your time and money. If we're not the right fit, I'll probably point you to someone who is.

We take things off your plate – you shouldn't have to become a marketing expert to grow your business. That's what we're here for.

The Smart People Who Actually Do the Work

While I'm the guy answering the phone and making sure everything runs smoothly, here's who's really making the magic happen.

We also have a network of trusted specialists we bring in when projects need specific expertise – because sometimes the best solution is knowing who to call.


  • Creative Director & Brand Strategist

    The design genius who makes everything look professional without losing personality.

    Megan ran her own successful design agency in North Carolina for years before joining our team. With 10+ years of making brands look good and stand out, she's the one who helps small businesses look like the experts they actually are.

    Now based in Atlanta with her husband and daughter, she works her magic from anywhere (usually with a coffee in hand and creative chaos happening in the background).

    What I love about Megan: She gets that good design isn't just about being pretty – it's about making your business look as professional as you actually are.

    Plus, she can translate "make it pop" into something that actually makes sense.


  • Operations &
    Client Success Manager

    The one who juggles a million things while keeping everyone happy (including me).

    Andrea grew up in Michigan, lived everywhere from Chicago to California to Florida, then ended up back home in the Mitten. She's got a marketing degree plus years managing luxury spas where demanding clients don't mess around – so she knows how to handle high expectations and deliver results that keep people smiling.

    What I love about Andrea: She makes sure our projects actually get done and clients don't want to kill us (which is harder than it sounds).

    Plus, living here in Frankfort means she gets to keep me organized in person, which is probably a full-time job by itself.


  • Founder & Strategic Director

    The guy who makes sure the smart people on the team have what they need to make your marketing work.

    I've been running businesses since I was 8 (some worked, some didn't – turns out the sidewalk shoveling market is more competitive than you'd think). After 20+ years managing corporate events in Chicago, I figured out how to help small businesses actually get noticed online instead of just hoping for the best.

    Started building websites in the mid-2000s and got intrigued with SEO when I first heard about it – back when you could still trick Google with keyword stuffing (don't try that now). Moved from Chicago to Northern Michigan because who needs that stress? Now I help businesses build real communities instead of just chasing likes and vanity metrics.

    What I've learned: The best team leaders know when to get out of the way and let smart people do what they're great at.


  • Chief Morale Officer

    Handles stress management and ensures adequate break time compliance.

    Bruce makes sure we don't take ourselves too seriously and that all team meetings include proper snack distribution. His qualifications include expert-level napping, superior treat negotiation skills, and an uncanny ability to know when someone needs a mood boost.

    What I love about Bruce: He reminds us that the best work happens when people are happy, comfortable, and maybe a little bit silly sometimes.

How Purple Wave Creative Got Its Name

Not the most exciting origin story, but it's honest – and that's kind of our thing.

Honestly? Like most business names these days, it started with the harsh reality that every decent URL has already been taken. After going through a long list of names that got crossed off one by one, Purple Wave Creative was the one that actually meant something.

Purple came from a few places. I'd recently read Seth Godin's "The Purple Cow" and loved the concept – be the purple cow in a field of normal cows, stand out from everyone doing the same thing. Plus, you can't talk about purple without giving a nod to Prince, one of the most creative and talented musicians who ever lived, and I had the pleasure to see live.

But there's another reason purple matters to me.
With all the political divide going on, I wanted to represent the majority of America – the people who sit somewhere in the middle and just want to provide for their families, go on vacations, and help their neighbors. Purple felt right for that.

Wave definitely comes from Lake Michigan. There's something about sitting on any beach, watching waves, that clears your head and brings you back to what actually matters. It's about being present, finding that rhythm, and remembering that the best things in life – and business – often have a natural flow to them.

Creative was the obvious addition because, well, that's what we do. But it's also about approaching problems creatively – not just following the same playbook everyone else uses.

So Purple Wave Creative became our way of saying: we help you stand out (purple cow), we believe in finding that natural rhythm that works for your business (wave), and we solve problems with creative thinking instead of cookie-cutter approaches (creative).

Ready to Get Marketing
Off Your To-Do List?

Tell me what's not working with your marketing. If we can actually help, we'll show you how.

No sales pressure.

Just an honest conversation about whether we're a good fit for what you need.